Press

Vogue: The DIY Denim Challenge 

"I pack a pair of lightly worn Levi’s and head over to Brooklyn, which is home to denim-repair-and-distress specialist Shawn Joswick. Joswick doesn’t advertise his services online, but that doesn’t stop die-hard denim enthusiasts from sniffing him out. He’s custom-distressed jeans for Barneys and Corso Como, and is known to spend days on end disheveling denim to perfection." FULL STORY

The New York Times: Pulse

“Dudes can wear them, but they’re really for women,” he explained. “They just look cuter on them.” FULL STORY

Hypebeast: Denim specialist Shawn Joswick

"I had been repairing and mending clothes for various vintage dealers in New York. After that, I began to rework damaged vintage Levi's, distressing them further,then repairing them. I sold these pieces in barneys new york, and 10 corso como. With that income i began to buy more machines, and further develop my designs." FULL STORY

Men's Journal: The Greatest, Weirdest Way to Break In Raw Denim

There are plenty of sworn-by denim-conditioning techniques, depending on who you ask. Some guys bury ’em in the ground, supposedly because the earth’s enzymes will help break down the starch. Other guys freeze ’em. Still, others say there’s no better method than hopping in the ocean with your new raws on. But if you don’t have access to a shovel, freezer, or ocean, there’s one method we recommend, thanks to New York denim-whisperer Shawn Joswick Opens a New Window. Butter ’em up. FULL STORY